Pretty Secret’s Beauty Tour Showcases Sweet Looks and Must-Have Cosmetics for Gen Z
Pasay City, Philippines – Pretty Secret delivered an unforgettable blend of sweetness, style, and self-expression at its exclusive beauty event, The Pretty Secret Tour, held on May 22, 2025, at the whimsical Dessert Museum in S Maison, Pasay City. Specifically designed to captivate Gen Z beauty influencers, the vibrant gathering combined engaging experiences, exciting product showcases, and star-studded moments, making it one of Pretty Secret’s most remarkable events yet.
The highly anticipated event welcomed 50 influential content creators and beauty influencers who embarked on an immersive, interactive journey through themed rooms, each spotlighting Pretty Secret’s latest cosmetic innovations. The brand showcased exciting product launches, including:
Pretty Secret 2-in-1 Lip Serum Essence in Cherry Cheer and Pink Candy
Pretty Secret Quad Eyeshadow Palette in Peach Dreams and Twilight Hues
Pretty Secret 3-in-1 Blurry Mousse Pot in Berry Whip, Mauve Cloud, and Cotton Pink
Pretty Secret 3-in-1 Beauty Palette
The event reached its peak at Secret City (Donut Room), where Kapuso Prime Superstar of the New Generation and Pretty Secret endorser Jillian Ward warmly welcomed attendees and officially unveiled the brand’s latest product line. Jillian’s charming personality lit up the venue, marking an exciting new chapter filled with youthful energy and fresh possibilities. Adding to the festive atmosphere, Jillian thrilled guests with an energetic and captivating sing-and-dance performance, turning the afternoon into an unforgettable celebration.
Ms. Clarince David, Senior Brand Marketing, opened the event with enthusiasm, emphasizing the event’s key message: “Be playful and colorful in applying makeup—there’s always joy in self-expression.”
Closing the event on a high note, Ms. Margaret Lee, Chief Operating Officer of Lifestrong Marketing, Inc., expressed heartfelt gratitude to the influencers, media, and partners present, acknowledging their unwavering support and pivotal role in Pretty Secret’s growth and success.
The Pretty Secret Tour perfectly captured the playful essence and creativity of Gen Z beauty culture, proving once again that when it comes to self-expression, there is always space for more color, more joy, and more individuality. To know more, follow Pretty Secret on social media: @prettysecretph. The newly launched products are available at Watsons and SM Beauty nationwide. Join the conversation using the official hashtag #ThePrettySecretTour.
